[PRE-ORDER] RIGHT TO WIN FOR VIETNAMESE AGRICULTURE

RIGHT TO WIN
FOR VIETNAMESE AGRICULTURE
AgriS and Betrimex's Path to Success in the Global Supply Chain

FOREWORD

The philosophy of Vietnamese agriculture: The 'right to win' does not rely on luck.
There are books not just to read, but to hold up as a mirror to ourselves. Right to Win for Vietnamese Agriculture is one of those. It doesn’t shout, romanticize, or hide behind slogans.
Instead, it poses a quiet yet profound question:
“How can Vietnamese agriculture earn the right to win - not merely hope for a lucky break?”
That question belongs not just to one enterprise, but to the nation itself.
The Right to Win Lies Beyond Luck
Its author, Dang Huynh Uc My (Omi Dang) - a young entrepreneur in Viet Nam’s sugarcane and coconut industries - has chosen a different route: not merely to do business, but to build ecosystems.
Uc My sees agriculture not through the eyes of a trader, but through those of a grower, investing, nurturing, accumulating, and creating value.
The “right to win” she describes is not a fleeting market gap to exploit, but a doorway of mindset - one that opens when we deeply understand our land, our crops, our people, and the fairness embedded in every value we create.
Reading the book, one can’t help but picture the vast fields of Dong Thap Muoi or the Mekong Delta, where farmers still toil under sun and rain, selling rice by the kilo without ever speaking of “market share,” “value chains,” “ESG,” or “Net Zero.” Perhaps their true “winning edge” is not about yield, but about voice - having their voices heard and respected within the value chain.
The book chronicles the journey of AgriS and Betrimex, two Vietnamese companies bold enough to take the long, difficult path - from sugarcane and coconuts, humble as they seem, to internationally recognized brands.
In their stories, we see a portrait of a confident, transparent, and knowledgeable agriculture. One that doesn’t merely export raw materials, but exports trust. One that doesn’t chase ESG certification for formality’s sake, but lives by ESG as a way of doing business.
Within that spirit lies what Vietnamese agriculture most needs today: creation - connection - and shared growth.

When businesses see farmers as partners, and when farmers no longer sell just crops but the value of sustainability, we are moving in the right direction.
Sustainability Is a Responsibility
What lingers most from the book is the perseverance of those searching for the true winning edge. They do not seek shortcuts. They do not chase fast profits. They move slowly but steadily - measuring emissions step by step, experimenting with precision agriculture, piloting model farms before scaling up.
What makes them admirable is their patience with time and respect for nature. Because nature, like people, cannot be forced to mature overnight.
As the author writes,
“Sustainable agriculture is not about moving fast - it’s about going long and going deep.”
That is when entrepreneurs begin to speak the language of farmers, and farmers learn to understand the language of markets.

After years of walking alongside farmers, one realization stands out: Viet Nam has many who are skilled growers, but too few who are skilled sellers. Right to Win makes a simple yet powerful point. If we want to succeed in global markets, we must understand both the language of the soil and the language of the customer.
From that conviction comes the 3C Model: AgriC - Smart, efficient, precise production. ProC - Deep, circular processing. ComC - Global trade and branding.
It may sound technical, but behind it lies a profoundly human philosophy: to respect every small link in the agricultural value chain.
A drop of coconut water, a strand of fiber, a bit of bagasse - all can hold value if organized wisely and guided by enduring belief.
Vietnamese agriculture is transforming - from quantity to quality, from raw to refined, from dependent to self-reliant.
Uc My’s book doesn’t just show us how to change; more importantly, it reminds us why we must believe again.
Believe that Vietnamese agriculture is strong enough to compete globally.
That every farmer and every enterprise can find their own winning edge - if they can reorganize their thinking, stay true to real value, and keep learning relentlessly.
Open the Door with the Key of Knowledge
After closing Right to Win, one image lingers: Sugarcane, coconuts, and rice - all bowing their heads before the mother soil before rising again as products proudly marked “Product of Viet Nam.”
They bow - not in submission, but in gratitude. Gratitude to the land, to the people, and to the genuine values that sustain us.
If the book offers one enduring message, it is this:
“The winning edge is not a destination - it is a journey. A journey where we learn to respect value, preserve trust, and stay the course with what we believe is right.”
And perhaps, when Vietnamese agriculture finds its right to win, we too will rediscover our right within - the pride every Vietnamese farmer and entrepreneur feels for what they have cultivated on this resilient, generous land.
Le Minh Hoan
Vice Chairman, National Assembly of Viet Nam

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“Right to Win” celebrates AgriS and Betrimex’s 50-year journey, showcasing how Vietnamese agriculture can strengthen its global position through strategies connecting partners, farmers, and markets. It highlights Environment, Social and Governance (ESG) approaches as a practical tool for corporations, small businesses, cooperatives and farmers to access higher-value markets.
 It is great to read how Australia has been the setting for AgriS’s first global experience, shaping its data strategies, 3C business model and financial framework, transforming how AgriS grows, produces and sells its products - and shaping its Net Zero 2035 vision.
This book will spark dialogue, inspire bold ideas and, in doing so, make an important contribution to Viet Nam’s Net Zero 2050 goals while also strengthening Australia-Viet Nam agricultural

Sarah Hooper, Consul General of Australia in Ho Chi Minh City